Nordic was created to challenge how modern e-bikes are made – and to prove that lightweight design, timeless aesthetics, and real durability can still exist in the same product.

After more than 30 years in the bicycle industry, I had seen the shift:
from craftsmanship to mass production,
from simplicity to screens,
from quality to gimmicks.

What I missed was the quiet pleasure of riding something clean, honest, and built to last.

Nordic is my response – a bike shaped by purpose, not pressure.

The name reflects where we come from and what we stand for:
pure lines, honest engineering, and a colder eye toward unnecessary noise.

Lars Jensen
Founder

Nordic is built in small batches – one bike at a time – with full attention to quality and
detail.

The frames are finished using a baked enamel paint process, creating deeper colour, higher durability, and a finish made to last.

Each frame is hand-polished until the welds are perfectly smooth, then hand-painted in Valencia and assembled in Portugal – not on a factory line, but by real hands.

We believe in smart technology – clean, proven, and built for real-world use.

That’s why we work with Mahle, Pinion, Gates, and Supernova: a reliable ecosystem designed around seamless performance.

No distracting screens or flashy gimmicks – just full compatibility with apps, Strava, laptop integration, and optional display upgrades when you want them.