Nørdic Bikes is a company founded by Lars Jensen and Pablo Rubio. Lars has dedicated the last 30 years to cycling, first as a professional cyclist competing with the Danish national team and then as the founder of two other successful bicycle companies. Pablo is an influential brand designer who has worked on international projects for the last 20 years, including various lifestyle and sports brands.

Ebikes are usually heavy, very ugly and too technological. We have come to fill that gap, creating the most beautiful and exciting eBikes in the world.