MADE TO LAST, DESIGNED TO ENJOY
Nørdic Bikes’ mission is to inspire people to embrace the values of cycling—freedom, excitement, and a deep connection to the things they love. Rather than positioning itself as a sports or commuting brand, Nørdic Bikes is redefining the e-bike experience, bridging the worlds of lifestyle and design to create the most beautiful electric bikes in the world.
Founded in 2022 by Lars Jensen and Pablo Rubio, Nørdic Bikes has quickly established itself as a premium e-bike brand.
Its first two models, the Nørdic Bikes Series 01—equipped with rock-solid 11-speed Shimano gears—and the Nørdic Bikes Series 02, featuring the revolutionary Pinion Smart.Shift system, are both powered by the cutting-edge Mahle X20 e-bike system.
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30+ YEARS IN THE INDUSTRY
Lars Jensen has dedicated over 30 years to the bike industry. When he founded Nørdic Bikes, his vision went beyond creating exceptional e-bikes—he set out to build a brand defined by obsessive attention to detail. When he met Pablo Rubio, a branding and marketing expert with three decades of experience, everything clicked. Together, they brought Nørdic Bikes to life, blending craftsmanship, innovation, and design into something truly extraordinary.
Every Nørdic Bike is designed, manufactured, painted, and assembled by expert hands in the European Union, a commitment reflected in the stunning custom paint and meticulous craftsmanship of each e-bike. The Nørdic Bikes Series 01 is already turning heads on the streets of Europe’s most dynamic cities, while the Series 02, featuring the groundbreaking Pinion system, made its debut at EuroBike and is now available for order through top-tier dealers.
PREMIUM ULTRALIGHT E-BIKES
Designed and engineered in Copenhagen, Nørdic Bikes Series 01 is our first product. More than 30 years dedicated to bikes and design were required to launch this iconic product.
